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Alberta (worth the journey)

It's been quite the year - just the thought of packing your suitcase and catching a flight makes your heart pump faster. What if we could tell you that there’s a destination that’s been worth the wait? Where expectations are not just exceeded but redefined. Where your heartbeat finds its natural rhythm and your breath is taken away again and again. Welcome, to Alberta.

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Alberta video of experiences

Why Alberta?

Arguably one of the most beautiful provinces in Canada, Alberta is home to the world's oldest national parks, cloud-kissed mountains, aquamarine lakes, multi-cultural cities and glaciers that will have you feeling like you've stepped foot into your very own snowglobe!

This prairie province never fails to amaze no matter what time of year you visit. Don a life-jacket and meander through the turquoise crevices of the Rockies in Summer, or grab a set of skates and glide on the frozen surface of that very same lake in Winter. Even the toughest of critics can't deny that the incomparable national parks transform into a playground for outdoor lovers all year round.

Experiences (worth pursuing)

  • girl exploring the Kananaskis

    Explore Kananaskis

    Pitch a tent and explore the infinite trails, release the inner-child within you on a rafting adventure, or snap a shot on the Blackshale Creek Suspension Bridge with an emerald-green backdrop that's perfectly pine. Skip the crowds at Kananaskis Country.

  • kayaking in Waterton Lakes National Park

    Glide through Waterton Lakes National Park

    Without a doubt, the best way to explore this picture-perfect park is by water. Hop on a boat or rent a kayak to meander through the snow-capped mountains and trees that line the sapphire-blue lakes of this park. It's pure bliss!

  • the Hoodoos of Drumheller

    Step back in time at Drumheller

    There's something so other-worldly about Drumheller...literally! The strange formations of these badlands have earnt the title of the Dinosaur Capital of the World. With its dedicated dinosaur museums and iconic Hoodoos, it's an adventure fit for the whole family.

  • the Icefields Parkway in Winter

    Drive the Icefields Parkway

    It's no wonder why people flock from all over the world to embark on this scenic drive. Travelling through Banff and Jasper National Parks, you'll feel like just a speck among the rugged, rocky giants that line the road on your way to glistening glaciers and waterfalls.

The Classics (worth exploring)

  • woman overlooking waterfall in Jasper National Park

    Jasper National Park

    Often overlooked by its famous neighbour, Jasper National Park is a wonderland filled with breathtaking scenery around every bend. With gleaming waterfalls, soaring mountains, turquoise lakes and gigantic glaciers, it is equally, if not more, magnificent.

  • beautiful Banff mountains


    Whether you're shredding fresh-powdered snow or keeping a constant supply of hot chocolate in town, Banff is a must. Brimming with woodland wildlife, towering mountains and views that are simply too good to be true, this national park is classically Canada.

  • view of Lake Louise

    Lake Louise

    Be prepared, Lake Louise is an image that will remain with you for the rest of your life. It's difficult to imagine a more majestic and awe-inspiring place. Go for a gondola ride, summit the mountains,  grab a canoe or hop on a horse, the possibilities are endless.

  • traveller admiring the view of the Canadian Rockies

    Rocky Mountains

    Whether you're looking to disconnect from the world or just head off on a new hiking escapade, the Canadian Rockies are home to some of the most spectacular mountains in the world and are guaranteed to take your breath away and have you yearning to return.

Places (worth visiting)

  • bisons in Waterton National Park


    Aside from being a cultural hub, Lethbridge has an array of hidden gems. Walk the High Level Bridge, explore Nikka Yuko Japanese Garden, or take a short drive to get up close to the incredible wildlife at the beautiful Waterton National Park.

  • girl dog sledding near Canmore


    Just a short drive from the mountain playground of Kananaskis, this lively town is the perfect base for skiing, snowboard and even dog sledding! With numerous breweries, distilleries and unbeatable national parks surrounding it, Canmore is a highlight in itself.

  • view of the Calgary skyline from a park


    From unbeatable outdoor activities to urban adventures, this Canadian city's got you covered. From its dedicated greenery and arts scene to its cycle-friendly streets and world-renowned rodeo, Calgary is an eclectic city just waiting to be explored.

  • Friends in front of a colorful building in Edmonton


    As Canada's youngest and fastest-growing city, Edmonton is the centre for arts, sustainability, and outdoor adventure. From unbeatable fine dining experiences to underground art galleries, this vibrant city will have your cultural heart jumping for joy!

Discover Alberta (totally worth it)