Show multi-day adventures on your site. Earn on every booking.
Our modern white-label solutions enable your audience to search 50,000+ adventures from 2,500+ operators, message the operator, book and pay without leaving your brand. TourRadar is the merchant of record, holds the commercial agreement with every operator, and can look after the traveler after booking if you would rather we did.

HOW IT WORKS
Go live with a white-label storefront in 3 steps
Step 1
Send us your brand
Share your brand identity: header, footer, colors, fonts and the domain you want it to live on. No design system or dev sprint required at your end.
Step 2
Step 2 - Choose your catalog
Go live with all 50,000+ multi-day adventures from 2,500+ operators, or curate it by telling us the operators that suit your audience.
Step 3
Go live and start earning
We build and maintain the storefront. You point your traffic at it. Every booking earns based on your preferred setup.
WHAT YOU GET
A modern commerce solution, not a redirect
Retailing, not referral
Search, compare, message the operator, book and pay: the entire journey happens inside your brand. No handoff to someone else's checkout.
The catalog is already contracted
TourRadar holds the commercial agreements with all 2,500+ operators on the platform. No contracting, no rate loading, no onboarding for your team.
We are merchant of record
TourRadar takes the payment and handles refunds, chargebacks, currency and operator payouts. No payments build, no license questions, no reconciliation.
Post-booking by us, or you
Our team handles traveler questions, changes and cancellations after booking. You get the revenue without staffing a support desk. Or keep that relationship in house to earn a greater share - your call.
Commission split reflect the work
Every booking earns a commission split by who does the selling and support. You keep a share if we sell and support it, you get a higher share if your team does. Multi-day adventures carry high basket values, so either share is meaningful.
Low tech effort, low capex
No catalog feed, no payment integration, no maintenance. A full commerce solution for a one-time $5k setup fee, refunded once you reach 100 bookings in 12 months.
-> Prefer to build with an API?WAYS TO RUN IT
Three setups, one platform
White-label for Partners who Share
The complete commerce solution: discovery, operator messaging, booking and payment, end to end. You keep a share of the commission. The rest we use to do the selling, booking, and support for you.
White-label for Partners who Sell
Same solution, except you handle selling, booking and support. Your audience searches, the inquiry lands with your team, and they manage everything through the Partner Portal. You get most of the commission; we use the rest to support you.
White-label for Earn & Burn programs
For loyalty and rewards programs. Members book multi-day adventures inside your branding and earn your program's points on every booking. You define the earn and burn terms.
-> View moreLIVE EXAMPLES
Two brands, two ways to curate, same infrastructure

Flight Centre
One of the world's largest travel agencies. Their multi-day tours storefront runs in Flight Centre branding, curated to only the operator brands they work with.
See it live
JourneyWoman
A niche media brand with a deeply engaged audience of women travelers. Their storefront curates the same catalog from the other direction, around the trips and operators their readers actually want, turning editorial audience into booking revenue without JourneyWoman becoming a travel agency.
See it liveA global agency network curating by supplier relationships, a community brand curating by audience fit, and the same commerce platform behind both.
FAQ
Frequently asked questions about the White-Label Solution
Have more questions? Email us at partner-solutions@tourradar.com.
It is TourRadar's commerce platform, wrapped in your brand. Your audience browses, messages, books and pays for multi-day adventures on your site, using your look and feel. We supply the catalog, the technology, the payments and, if you want us to, the traveler support behind it.
Curated multi-day travel experiences: small group travel, tours, river cruises and personalized adventures. A trusted operator organizes everything from accommodation to meals to guides and activities. Your traveler chooses their adventure, packs, and goes.
Travel agencies, OTAs, retailers, airlines, banks and loyalty programs, communities and travel content providers. Our partners range from Flight Centre, a global agency network, to JourneyWoman, a focused community brand for women travelers. If you have an audience that travels and no appetite to build a booking platform, this is the shortest path to monetizing it.
No. What matters is whether your audience books, not how many of them visit: a focused community that trusts your recommendations can outperform a much larger audience that doesn't. There is a setup fee that is refunded when you reach 100 bookings in 12 months. If you would rather start earning without launching a storefront, the affiliate solution puts the same catalog on your existing pages as links and tour widgets.
Your brand identity, essentially a header and footer, plus the domain or subdomain you want it on. We handle the build and ongoing maintenance.
Yes. Run the full catalog of 50,000+ adventures, or select only the operator brands you want your audience to see.
TourRadar. We are the merchant of record for every booking, which covers payment processing, refunds, chargebacks, currency handling (in AUD, CAD, EUR, GBP, NZD, USD), payouts to the operator, and you.
TourRadar's team, unless your own team is doing the selling, in which case you keep the client relationship and manage each booking with the operator through your Partner Portal.
Every booking made through your white-label earns a commission, and the split follows who does the selling. If TourRadar sells and supports the booking, you keep up to 35% of the commission - we answer your traveler's questions, manage the operator relationship, take the payment and look after them through to the end of their trip. If your own team does the selling, you keep up to 90% - you hold the client conversation, communicate with the operator, and book and manage each booking in your TourRadar Partner Portal. The share we retain covers the same things in both cases: the commercial agreements with 2,500+ operators, the catalog and booking platform, payment processing and our merchant of record obligations, and the team behind them. Your exact share depends on volume and setup, and we confirm it during onboarding.
A $5k setup fee to build and launch your storefront, which funds the infrastructure and the people who stand it up. There is no monthly fee, and we refund the setup fee in full once you reach 100 bookings in a 12 month period. After that there is nothing further to pay. Everything that keeps your storefront working is funded by our share of the commission: the commercial agreements with 2,500+ operators and the catalog behind them, the booking platform and the engineers maintaining it, payment processing and our merchant of record obligations, and the support team answering your travelers before, during and after their trip.
Then the affiliate solution is the better fit. Add links or tour widgets to your existing pages and earn commission on what your readers book, with nothing to launch.