TourRadar Crowns Rianna Le as Guide of the Year 2024, Honoring the Best in Organized Adventures
Vienna, Austria – January 31, 2025 – After months of anticipation, thousands of traveler reviews, and a fiercely competitive leaderboard, TourRadar has officially crowned Rianna Le from Contiki as Guide of the Year 2024, recognizing her outstanding dedication to delivering exceptional travel experiences.
The Guide of the Year program, launched by TourRadar, is the first global initiative designed to celebrate and reward the extraordinary guides who bring organized adventures to life. More than just leading trips, these guides inspire, educate, and connect travelers with cultures, landscapes, and unforgettable experiences.
Meet the Best of the Best
🥇 Rianna Le – Guide of the Year 2024 (Contiki).
Taking home the $5,000 USD grand prize, Rianna’s ability to blend deep cultural knowledge with engaging storytelling and an infectious passion for travel made her the undeniable winner.
🥈 Luke Watson – 2nd Place (Expat Explore)
A true leader in the organized adventure space, Luke secured 2nd place and a $1,250 USD prize for his exceptional guidance, deep historical expertise, and ability to bring destinations to life for his travelers.
🥉 Dale Cline – 3rd Place (One Life Adventures)
A dedicated guide passionate about Japan’s culture and landscapes, Dale took 3rd place and a $750 USD prize, recognized for his enthusiasm, storytelling, and ability to create a true sense of connection among his travelers.
Beyond the podium, several guides were recognized with additional awards:
• Sheena Sabuya (One Life Adventures) won the Social Media Star Prize ($1,000 USD) for her engaging storytelling and inspiring content that captured the essence of organized adventures.
• Spot Prizes ($2,000 USD in travel tech and merchandise) were awarded throughout the competition, rewarding guides who went the extra mile in delivering outstanding travel experiences.
Why It Matters
Guides are the unsung heroes of travel, turning itineraries into immersive journeys and fostering deeper connections between travelers and the world around them. TourRadar’s Guide of the Year program was created to give these guides the recognition they deserve, celebrating the best in the industry and showcasing their impact on both travelers and the broader travel community.
“We believe that guides are at the heart of organized adventures,” said Raffaele Murgia from the TourRadar Marketing team. “This program is about celebrating the dedication, passion, and expertise that make these trips so much more than just vacations. Our winners—and all the guides who participated—represent the best of what travel should be.”
Looking Ahead: Guide of the Year 2025
With the 2024 program concluding, TourRadar is already gearing up for Guide of the Year 2025. Guides interested in joining next year’s competition can start preparing now, encouraging traveler reviews and showcasing their impact. Operators are also encouraged to register their guides, ensuring their teams receive the recognition they deserve.
To explore the full list of the top guides, visit the leaderboard.
The Guide of the Year program, launched by TourRadar, is the first global initiative designed to celebrate and reward the extraordinary guides who bring organized adventures to life. More than just leading trips, these guides inspire, educate, and connect travelers with cultures, landscapes, and unforgettable experiences.
Meet the Best of the Best
🥇 Rianna Le – Guide of the Year 2024 (Contiki).
Taking home the $5,000 USD grand prize, Rianna’s ability to blend deep cultural knowledge with engaging storytelling and an infectious passion for travel made her the undeniable winner.
🥈 Luke Watson – 2nd Place (Expat Explore)
A true leader in the organized adventure space, Luke secured 2nd place and a $1,250 USD prize for his exceptional guidance, deep historical expertise, and ability to bring destinations to life for his travelers.
🥉 Dale Cline – 3rd Place (One Life Adventures)
A dedicated guide passionate about Japan’s culture and landscapes, Dale took 3rd place and a $750 USD prize, recognized for his enthusiasm, storytelling, and ability to create a true sense of connection among his travelers.
Beyond the podium, several guides were recognized with additional awards:
• Sheena Sabuya (One Life Adventures) won the Social Media Star Prize ($1,000 USD) for her engaging storytelling and inspiring content that captured the essence of organized adventures.
• Spot Prizes ($2,000 USD in travel tech and merchandise) were awarded throughout the competition, rewarding guides who went the extra mile in delivering outstanding travel experiences.
Why It Matters
Guides are the unsung heroes of travel, turning itineraries into immersive journeys and fostering deeper connections between travelers and the world around them. TourRadar’s Guide of the Year program was created to give these guides the recognition they deserve, celebrating the best in the industry and showcasing their impact on both travelers and the broader travel community.
“We believe that guides are at the heart of organized adventures,” said Raffaele Murgia from the TourRadar Marketing team. “This program is about celebrating the dedication, passion, and expertise that make these trips so much more than just vacations. Our winners—and all the guides who participated—represent the best of what travel should be.”
Looking Ahead: Guide of the Year 2025
With the 2024 program concluding, TourRadar is already gearing up for Guide of the Year 2025. Guides interested in joining next year’s competition can start preparing now, encouraging traveler reviews and showcasing their impact. Operators are also encouraged to register their guides, ensuring their teams receive the recognition they deserve.
To explore the full list of the top guides, visit the leaderboard.