Be Seen Where Travelers Book. With TourRadar Ads.

Every campaign starts with a single budget and the right mix of channels. Your campaign may include paid advertising, email marketing, and promoted tour placements across TourRadar's website and app. Some campaigns focus on a single channel, while others use the full mix. Simply choose your budget, start date, and campaign duration. We'll recommend the optimal channel mix, target markets, destinations, and tour focus based on your booking data, and performance insights.

We promote your tours across the channels where travelers discover, compare, and book their next trip. Depending on your campaign, your ads may appear across Google Search, Google Display, Meta Ads, sponsored listings on the TourRadar marketplace (web and app), and featured placements in our weekly traveler emails. Some campaigns focus on a single channel, while others use the full mix - all tailored to your budget, goals, and where we see the greatest opportunity to drive results.

TourRadar Ads is built for tour operators on TourRadar who want to increase visibility, drive more traffic to their tours, and reach more travelers. It's especially well-suited to operators looking to test paid marketing without committing to a larger, fully managed campaign, or for those without an in-house performance marketing team or paid media expertise.

Getting started is easy. Open the Growth section in your Operator Dashboard and select TourRadar Ads. Choose your budget, start date, and campaign duration, then complete your payment securely online. We'll handle the campaign strategy, setup, and optimization, with your campaign typically live within 1-7 days of payment.

Get started from €1,500 with a minimum 30-day campaign. Once payment clears, your campaign is typically live within 1-7 days. Every euro goes toward marketing spend, with no separate setup fees.

Once you've chosen your budget, start date, and campaign duration, you can pay securely online in the Payment step of the TourRadar Ads flow in your Operator Dashboard. No LOA or manual invoicing required.

It depends on your goals, but launching early gives your campaign more time to build visibility, create engagement and reach ready-to-book travelers while they're planning their next trip.

Yes. During setup, you can tell us which tours or destinations you'd like to focus on. We'll combine your preferences with your booking data on TourRadar to create the best campaign strategy and channel mix.

Yes. Strong reviews, ratings, and high-quality tour content can improve campaign performance by increasing traveler confidence and engagement. Before your campaign goes live, we'll review your listings and recommend any improvements where needed.

Yes. If you're already investing in paid advertising, TourRadar Ads is designed to complement your existing paid advertising by reaching high-intent travelers through a mix of paid and owned channels, including placements across the TourRadar marketplace and app.

You'll receive reporting on key campaign metrics, including impressions, engagement, and traffic to your tours. While an automated reporting dashboard is in development, reporting is currently shared manually.

Every campaign is different, so we don't guarantee a specific ROI or number of bookings. Performance depends on factors such as your tours, destinations, pricing, reviews, and seasonality. On average, founding beta partners have seen a 2-3x lift in impressions during their first 30 days. Our team continuously optimizes your campaign to maximize visibility and help drive more booking opportunities.

We track campaign performance and share key metrics, including impressions, engagement, and traffic driven to your tours. As TourRadar owns the booking journey, we're able to measure campaign performance using first-party booking data. A more comprehensive reporting experience is currently in development and will be available in the Operator Dashboard soon.

TourRadar Marketing Solutions (TMS) is our fully managed marketing service, starting from €3,000. It includes premium placements such as homepage banners, contests, sponsored listings, and dedicated email campaigns, with a team managing everything from strategy to execution. TMS requires an LOA and typically launches within a few days to a few weeks, making it the best choice for bespoke campaigns and premium inventory. TourRadar Ads is our self-serve advertising solution, starting from €1,500. No LOA required - simply choose your budget, pay online, and your campaign can be live in 1-7 days. It's ideal for operators looking to launch quickly, test paid marketing, or grow their reach with a lower starting budget.

TourRadar Elevate is a commission-based program that increases your visibility to travelers already browsing and booking on TourRadar. TourRadar Ads goes a step further by driving new demand from outside the marketplace through channels like Google, Meta, and email, while also boosting visibility across TourRadar's website and app. The two solutions complement each other and are designed to work together to maximize your reach and bookings.