Paul Sarfati studied a degree in Entrepreneurship and Marketing at Babson College in Boston from 2001-2005. During his college experience he had the opportunity to create a business plan during his freshman year and continue to develop a business plan through an (Operations Plan, Financial Plan, Marketing Plan) in many different courses. During this process he got lots of help from his best friends Felipe Pimentel, Juan Brando & Nicolas Steiner. His last year in college he developed a final business plan participated in a business class contest and was awarded 1st Place. Thus, after graduating Paul decided to go back to Mexico and start his own business.